Surf, sea, sand, add some iconic burgers onto the mix, and what do you get? a brand that is swell to work with! Introducing Big Kahuna Burgers, with a name that alludes to a retro 70’s vibe, expressed in the colour palette and carried out across the visual language.

What’s tantalising about this secret sauce? a brand mark consisting of hand drawn elements and typography that oozes out over the edges of the meat patty with its inflated letterforms. YUM.

Outcome, a mouthful of typographical deliciousness.