Prohibition era meets the millennial revolution. An identity with moxie, and its signature of raw boldness, Frenchy’s spoke a language of two worlds. This modern age beauty parlour draws its aesthetic from the roaring 20s and a bolder today. Brief decoded. 

The dominant red colour palette infuses through the brand identity as a passing nod to the iconic red lippy coveted by many. The stage has been set, the dramatic typography lays the groundwork for the evocative visual overlays to create the finishing touch.

Outcome, transformation, from the outside in.