Veiled by its traditional Grecian heritage and offset by its unique urban twist on the classics, Souvo Shack’s brief was to the point. Retain the authenticity and add flavour to the elements. From the get-go it was essential to incorporate a typeface which retained the strong architectural facets to reflect tall columns, intricate detail, symmetry, harmony, and balance. Step one complete, the primary identity was created. 
Musing around various colour palettes, and settling on an über saturated colour palette that reflected the identity of its heritage was the perfect fit. The strong colour pairing perfectly reflected the bold attitude of the Souvo Shack’s brand, while ensuring that the meat melted off the bone.

OUTCOME
The holistic interpretation of old and new Greek culture, heritage and the life and soul of its owners has developed a brand that balances the richness of Greece and modern culinary craftsmanship. ‘Greek inspired, Melbourne bred.’