Nestled in the coastal town of Mordialloc, The Palms is the newest kid on the block. The brand identity for Palms, inspired by the Coastal x Palm Springs aesthetic was designed to embody the spirit of the region. The logo captures the fluidity and classical nature of the Palm tree landscape, and is paired with a bespoke serif font featuring Palm tree elements to create a cohesive primary identity.

The white arched brick walls featured throughout the establishment, served as artful inspiration for the base of the secondary logo, and the set of brand elements that followed. Together, these elements create a sophisticated and cohesive brand identity that embodies the spirit of Mordialloc, set against a beautiful pastel palette.